|
Market
Research Data
Results of the
Research Survey among current users of the Buyers' Guide.
1. Are you
satisfied with The Health Industry Buyers' Guide and has it made
your job easier in finding medical devices?
YES: 93%
NO: 3%
NO ANSWER: 4%
2. How often
do you utilize the Buyers' Guide?
DAILY (Multiple
times): 80%
2X per WEEK: 10%
1X per WEEK: 10%
3. Which
Sections do you find most useful?
PRODUCTS &
SERVICES SECTION: 95%
MEDICAL MANUFACTURERS SECTION: 90%
TRADE & BRAND NAME SECTION: 80%
HCPCS CODES SECTION: 75%
OTHER: 68%
4. What type
of advertising in the Buyers' Guide did you find most useful? Why?
INSERTS: Gave
detailed description of products with useful information Built credibility
FULL PAGE ADS:
Focused on Company's main products & drew attention to benefits
OTHER ADS: Reinforced
visual memory of the Company and its products
LOGO WITH BOLD
FACE LISTING: Stood out - drew visual attention and helped identify
the company positively
BOLD FACE LISTING:
Caught the eye as it stood out above the regular listing.
5.
What action do you plan on taking after seeing these Ads or Inserts?
CALL THE ADVERTISERS:
75%
REMEMBER FOR FUTURE USE: 20%
DON'T KNOW: 5%
6. Your overall
comments:
"I have
used it regularly for over 30 years"
"The Best Value for the money"
"My Healthcare products Bible"
"Timely Medical Products Information"
"Very complete & easy-to-use"
"A MUST for my Purchasing Department
|