Market Research Data

Results of the Research Survey among current users of the Buyers' Guide.

1. Are you satisfied with The Health Industry Buyers' Guide and has it made your job easier in finding medical devices?

YES: 93%
NO: 3%
NO ANSWER: 4%

2. How often do you utilize the Buyers' Guide?

DAILY (Multiple times): 80%
2X per WEEK: 10%
1X per WEEK: 10%

3. Which Sections do you find most useful?

PRODUCTS & SERVICES SECTION: 95%
MEDICAL MANUFACTURERS SECTION: 90%
TRADE & BRAND NAME SECTION: 80%
HCPCS CODES SECTION: 75%
OTHER: 68%

4. What type of advertising in the Buyers' Guide did you find most useful? Why?

INSERTS: Gave detailed description of products with useful information Built credibility

FULL PAGE ADS: Focused on Company's main products & drew attention to benefits

OTHER ADS: Reinforced visual memory of the Company and its products

LOGO WITH BOLD FACE LISTING: Stood out - drew visual attention and helped identify the company positively

BOLD FACE LISTING: Caught the eye as it stood out above the regular listing.

5. What action do you plan on taking after seeing these Ads or Inserts?

CALL THE ADVERTISERS: 75%
REMEMBER FOR FUTURE USE: 20%
DON'T KNOW: 5%

6. Your overall comments:

"I have used it regularly for over 30 years"
"The Best Value for the money"
"My Healthcare products Bible"
"Timely Medical Products Information"
"Very complete & easy-to-use"
"A MUST for my Purchasing Department



 

The add you place with us will pay off for you time and time again. The only Fuide that provides you with the best value in advertising.

Call the Publisher
to receive the best value from your
healthcare advertising at:

Phone: 847-821-1163

 

 

Reach Buyers
Effectively and Efficiently

The Health Industry Buyers' Guide is used by thousands of Healthcare buyers, dealers, and distributors in the U.S. and 51 countries throughout the world. When a buyer is ready to make a purchase, they consult both the Products & Services Section and the Medical Manufacturers & Suppliers Section. Research indicates that with multiple users per company using the Buyers' Guide several times a day, the guide is used more than 5,000,000 times per year.

Purchasing managers, materials managers, and presidents in Hospitals, Nursing Homes, Home Health Care, Managed Care, Drug Stores, and Clinics rely on the Health Industry Buyers' Guide for buying solutions.

Industry Professionals have put their trust in this guide for over 50 years. The information in this guide is verified by the companies in writing to ensure accuracy. The circulation is 100% paid so you are Assured that everyone who buys the guide uses it.


 

 

Call Now!
847-821-1163

 

 

 

 

 

 

 

 

 

 

 

 

Buyers Use
The Guide
Because:

It's Accurate

It's Reliable

It's Easy-to-Use

 

 

 

 

 

 

 

 

 

 

 

 

Call Now!
847-821-1163

 

 

 

 

 

 

 

 

 

 

 

 

Buyers Use
The Guide
Because:

It's Accurate

It's Reliable

It's Easy-to-Use

 

Phone: 847.821.1163 Fax: 847.634.0606 E-mail: hibg2@aol.com Mailing Address: P.O. Box 6099, Buffalo Grove, IL 60089 USA

Health Industry Buyers' Guide
Copyright 2011 All Rights Reserved